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Weaving and Wearing Dreams and Story With Sima Azadegan


Millions of women around the globe have built their dreams and goals through dedication, persistence, and hard work, and Sima Azadegan is one of those women.

Sima Azadegan was born from an immigrant family, and at her young age, she failed to find a voice. She grew up wanting to do the right thing, and most of all, to please others. Yet, her creative path already started when she enrolled in classical piano training, which became a momentum-setter for the rest of her life. At the age of 17, Sima Azadegan entered the University of Southern California and graduated with a double major in Political Science and Music. Her hard work vividly manifested when she started to raise her own family after she had met her husband at the age of 21. She continued her creative pursuit in becoming a classical piano teacher for twenty years.

Aside from her dedication to playing the role of a good mother to her son, Daniel, and daughter, Dana, Sima Azadegan has also adopted a boy named Jordi. Even if her adopted son differs from her religion and culture, she still showed unconditional support and love. She extended her arms filled with love through her involvement in many charitable causes, like raising money for the Hadassah Hospital in Jerusalem and served as one of the board members of the Neuromuscular Disease Foundation. Sima Azadegan did not limit herself to charitable works; she also became a counselor and traveled the world, teaching women the importance of spirituality. Her active participation propelled herself to become a woman who is molded with selflessness, compassion, and service.

After several years of experience and collecting nuggets of lessons and wisdom that surfaced from her life, Sima Azadegan translated her vision and creativity into a company which she named Sima Collezione. The fashion and clothing line company aims to empower women and to help build a positive consciousness around the globe.

Sima Collezione, which is also inspired by her name, Sima, is the manifestation of her overcoming hardships and struggles. This fashion line came into its fruition from her motivation and desire to build a brand that imprints her legacy. "I believe that for the past 50 years, every breath, every experience, and every thought had a purpose to get me ready to follow my mission," she says.

She envisioned that women who wore Sima Collezione are wearing, and at the same time, telling a story of strength, perseverance, and dreams. It is not merely wearing a beautiful dress but also wearing someone's dreams and life that knows how to overcome challenges.

"In 5 years from now, I see myself on top of the fashion world," Sima Azadegan says. "By that time, I have created a movement never, ever made by anyone in the apparel industry. I have influenced women all around the world to look and feel more confident as well as embrace their beauty and light within. I have also influenced women to look deeper within themselves and embrace their positive forces within." The creation of her fashion line is anchored with a purpose and mission. The vibrant, bold, and unique dresses from her collection aim to bring out women's light and voice.

Be bold, and wear the story of your choice at Sima Collezione. Connect with Sima Azadegan through Instagram and LinkedIn.

15 Nov 2020, 10 GMT+10